Brand personality
for the age of AI
Branded AI: How brand personality creates distinctiveness in AI interactions
Interactions with Artificial Intelligence are becoming an influential brand touchpoint
Yet often conversations with Large Language Models (LLMs) feel generic or artificial. And they certainly don’t fit the brand in question. The decisive factor is: a distinctive personality.
Study
How does the personality of AI assistants and chatbots shape the perception of brands?
A cooperation by
Experience Branded AI
Discover how brand personality shapes AI behavior and experience. Here's how: Simply write a message and compare the answers.
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Note: The AIs shown are not official brand AIs, but example personas based on publicly available information. Artificial intelligence can make mistakes.
Our insight:
For AI systems to represent a brand distinctively and convincingly in any situation, we need to define and train the brand as a human-like personality.
AI brand personalities
From the perspective of external users, we have interpreted the Red Bull and Nespresso brand as exemplary AI personalities. Get to know them now.
Note: The brand personalities are based on publicly available information and are examples for illustrative purposes only, not official personas
Branded AI
Brand personality for AI
Branded AI: How brand personality creates distinctiveness in AI interactions AI interactions into truly unique, on-brand experiences.
Benefits at a glance
Distinctive
Interactions stand out noticeably from generic AI standard
Tailor-made
Each Branded AI personality is developed to precisely match the brand’s positioning
Universal
Works with all popular AI systems and technology platforms
The approach: Brands as holistic personalities
Defining brands for AI systems takes more than a few attributes or copying guidelines.
We develop brands into human-like personalities that are holistically understood by LLMs and convincingly represented in all applications
Our basis is the empirically validated OCEAN personality model, which we have further developed specifically for brands and AI.
Over 1 million possible combinations of character traits emerge from 5 basic personality dimensions – more than enough to uniquely respresent any brand.
Technology & deployment
Technology
We combine our AI personality definition with other brand-specific data and instructions. The result are powerful and distinctive AI interactions in every application and every context.
Deployment
Our solution can be deployed flexibly - both in stand-alone applications and in existing AI systems and sandboxes. This ensures that the brand personality remains consistent across all touchpoints. Branded AI can also serve as the basis for new, specialized AI solutions.
Works with:
Interested?
Drop us your e-mail and we’ll get in touch.